Campaign performance report
Acquisition campaigns reported by channel and cost
How a run goes
The steps this agent takes, in order, and what each one leaves behind.
Reads the campaign data, the activations and the early-life usage
Reports each acquisition campaign's leads, activations and cost per activation by channel and by offer
Computes the metrics per campaign and channel
Compares the activated customers' early usage and churn with the base so cheap activations that leave are visible
Drafts the review with recommendations
Drafts the weekly marketing review with the budget moves to make
Works in
Marketo, Snowflake, Tableau
Marketo, Snowflake, TableauWhat it does
- Reports each acquisition campaign's leads, activations and cost per activation by channel and by offer
- Compares the activated customers' early usage and churn with the base so cheap activations that leave are visible
- Drafts the weekly marketing review with the budget moves to make
Connects to
Need it to work differently?
Every agent can be changed: the steps it takes, the systems it uses and who approves what.