Pricing study

Price ladders and willingness to pay, with the data

ConsultingResearchAnalysisSnowflake, Tableau, Box
How a run goes
The steps this agent takes, in order, and what each one leaves behind.
Loads transactions, list prices and survey data

Builds the price and discount picture from the client's transaction data: realized prices, leakage by channel and the deals that break the ladder

Computes realized price, leakage and the demand curves

Analyzes the willingness-to-pay research and the competitor price points

Drafts the recommendation with scenarios

Produces the pricing recommendation with the revenue impact by scenario

Works inSnowflake, Tableau, Box

What it does

  • Builds the price and discount picture from the client's transaction data: realized prices, leakage by channel and the deals that break the ladder
  • Analyzes the willingness-to-pay research and the competitor price points
  • Produces the pricing recommendation with the revenue impact by scenario

Connects to

Need it to work differently?

Every agent can be changed: the steps it takes, the systems it uses and who approves what.